Hyland Value Creation



Joanne Hyland

President of Hyland Value Creation

Joanne Hyland
President, Hyland Value Creation
And Former VP, New Venture Development at Nortel Networks

Joanne Hyland is an innovator in every sense of the word. Her passion emanates from the power of ideas and transforming them into commercial successes.

She is known for her vision, integrity, creativity, business acumen, team-building ability and communications skills. Most importantly, she truly believes in the value of people, out-of-the-box thinking, equitable solutions and an entrepreneurial culture.


In her continual pursuit of an entrepreneurial vision, Joanne's dedication to ensuring that today's business opportunities become tomorrow's business successes, has now evolved to consulting with established companies and teaching corporate entrepreneurship. Joanne is a featured executive in the book Radical Innovation: How Mature Companies Can Outsmart Upstarts (HBS Press, December 2000) and has written a chapter about “Using VC Experience to Create Business Value” in a book featuring the perspective of prominent Canadian women on the influence of the Internet.

Previously Joanne was Vice-President, New Venture Development at Nortel Networks where she founded its internal venturing program. Joanne joined Nortel Networks in September 1996 to spearhead an innovative approach to new business development resulting from discontinuous or radical opportunities. She was instrumental in the creation of a corporate venturing commercialization model. It was founded on venture capital financing principles, including a venture selection process, a governance framework and a business incubation environment that have been acknowledged as best practice solutions by the Corporate Strategy Board, Rensselaer, Fast Company magazine and others. She also championed the need for a business creation division to foster the discovery and seeding of new business opportunities throughout the company. Joanne chaired or sat on the Boards of each of the ventures to oversee the investments on behalf of Nortel and to bring her business development acumen and governance expertise. The Ventures Program spun-off three ventures, placed five ventures into Lines of Business, completed one technology licensing agreement and shut down two others. Most notably, one of the graduates of this program, known today as BillMe Later (aka GoPIN) achieved close to a billion dollar exit in October 2008 when it was bought by EBay/PayPal.

Click here to read an article
from Fast Company magazine
about Joanne and Nortel
- March 2000 -
Fast Company Magazine

Joanne's career has been punctuated by a series of innovative roles.

In the early years of her telecommunications career that started with Bell Canada 28 years ago, she brought market and technology innovations to the Calling Card product and 800/900 services in the form of product redesigns and intelligent features enabled through new database technologies. Joanne led entrepreneurial teams, formulated product development plans, and designed new competitive strategies for the company, including the strategy for Canadian long-distance competition.

When Joanne moved to Stentor, the former national alliance of Canadian telecommunications companies, she led the strategic assessment and implementation of international market development and new business opportunities that resulted in the creation of a multi-lateral telecommunications alliance (Financial Network Association or FNA) and the formation of Canada's first ISP (Sympatico). She also served as the FNA Marketing Chair - Elect for this Brussels-based organization.

During the time Joanne was working with startups, she was on the Board of Advisors of Ideas.com, a Silicon Valley start-up that created a global marketplace for ideas through an Internet-enabled infrastructure. She also developed a business expansion strategy for an Atlanta-based technology incubator and advised the founders of an e-commerce business on its business strategy.

Joanne lives in Maine, has spent most of her career in Ottawa, Canada and is a native of Montreal. She graduated from Concordia University with a Bachelor of Commerce degree and the Marketing Medal. She is a member of the Product Development Management Association (PDMA) and a certified New Product Development Professional (NPDP). She received the Ottawa Business Journal Top 40 Under 40 Award in May 2000.